In 2018, Luminess embarked on a transformative journey to revamp their digital presence. The goal was to migrate over 400 products to a newly designed website on the Salesforce platform. This ambitious project aimed to enhance user experience by creating a modern, premium aesthetic that would captivate a broader audience and strengthen brand loyalty.
Luminess, renowned for its airbrush products, also offers a comprehensive range of cosmetics, including skincare, eyelashes, and lipsticks. The newly developed website enhances the shopping experience by streamlining customer journeys across various product categories.
At the end of 2019, the website was launched, and the following year saw a dramatic increase in online shopping due to the COVID-19 pandemic, leading to record-breaking sales. We launched new products and made enhancements to our website. The opportunity to collaborate with outstanding professionals in such unusual circumstances was immensely rewarding, resulting in a superior product.
By establishing a comprehensive roadmap and a cohesive design system, we successfully developed a new website that met all the objectives set forth by our leadership. This premium redesign provided the brand with enhanced offerings for their customers.
