Jenius Bank was built on a simple premise: helping people live richer lives. As part of the digital product and design team, our focus was on turning that mission into a tangible reality. We integrated personal financial tools that allowed customers to manage their entire financial world in one place. By leveraging partners like MX, we brought external account aggregation and contextual insights to life, I worked there for almost 4 years as a Senior UI/ UX Designer.
I’m a big believer in knowing where you started before deciding where to go. My first step at Jenius was getting into the "discovery" archives. I spent time with the original agency’s brainstorms and working files to really get under the hood of the brand. Understanding those early creative sparks made it much easier to build a digital experience that felt like a natural extension of the Jenius Bank story.
The objective was to incorporate animations and Lottie files into the website to maintain an engaging experience for clients anticipating a contemporary digital banking platform. The aim was to develop transitions, interactive elements, and animations that foster engagement and convey the image of a modern bank to prospective customers.
“The idea is to create a dynamic where the bank wins when the customer does. Our team includes people with considerable experience at the forefront of digital banking”— JOhn rosenfeld · PresIdent, Jenius BANK