Context
Creating a brand from scratch takes a village. In collaboration between marketing, design, and product teams, the Jenius Bank brand strategy focuses on customer personas developed for its target demographic of the “HENRY’ (High-Earner-Not-Rich-Yet). This younger, tech savvy customer paved the way for the look and feel of our visual brand. We focused on digital first, playful and approachable aesthetics while still maintaining a brand that reads premium and trustworthy.
Research
Before starting any design work, my first task was to understand the beginning of the brand, for that they provided me with the original files and brainstorm work of the agency that created the website.
Competitor Landscape mapping
Sitemap
Vision
I felt that the website was too static, that the lack of animation really made the site feel outdated and no high-end as the brief and persona research suggested, I knew that we needed to include animations such as lottie files, video and CSS animations to make it feel better and more modern
Interactive Elements
One of the first projects was to create a savings calculator for customers , the idea was simple we wanted to create a comparison calculator that featured the amount of interest that you would generate by savings with jenius bank.
Savings calculator
Video
Adding video content was a central pillar for our initial proposition. After understanding the existing information architecture, we started to plan how we could approach video integration — starting small and learning, before doing something fully featured. This stage involved more competitor analysis specifically for video functionality and a mapping out of what this could like in the app.
